Aldi stocks everything you’d expect from a grocer, from canned goods to fresh meat and produce. ALDI Weaknesses 2020: Low market share. Despite its impressive growth during 2020, Aldi is still behind the big four British supermarkets when it comes to market share. That push continues with … As America’s largest purchase panel, we capture 1 in every 500 shopping trips. German discount supermarkets Aldi and Lidl have taken further market share from the traditional grocers. [28] Aldi was the only grocer to have recorded double-digit sales growth last month, bringing it even closer to overtaking Morrisons in market share, according to the latest data. More than 63% of households visited at least one of the German discount chains over the past 12 weeks And Aldi currently holds about 4% of the market share in the US. U.S. market still is question market for Aldi as the brand holds only 5-7% of market share with the market leader there Walmart still holding more than 30% of the share. With over 400,000 users submitting their receipts through our suite of mobile apps, we help you better understand consumer behavior across all channels. Low focus on customer satisfaction. Aldi’s got a 6.2% market share, which is comparable to Kroger’s presence in the United States. Aldi and Lidl reach record market share as shoppers continue to look for low prices. Aldi — short for Albrecht Discount — was first opened in Essen, Germany, by Anna Albrecht in 1913, before being taken over and expanded by her sons Theo and Karl in 1948. In the UK, Aldi is the 5th largest supermarket. Kantar figures published today for the 12 weeks to … "I see there's a little bit more opportunity for us.'' Aldi is also adding curbside pickup to 500 stores this year, bringing the total offering the service to more than 1,200. Long known for its discounted prices, Aldi has spent the last few years remodeling its stores in an effort to win market share. Numerator Insights are powered by the InfoScout Omnipanel. Other European countries have now started to shift in the star segment along with Australia. Kantar (2020) shows that Tesco has a 26.9% market share, followed by Sainsbury’s (14.9%), Asda (14.4%), and Morrison’s (10.1%). Geographically German market remains to be the cash cow for the brand. In recent years Aldi, and value supermarket counterpart Lidl, have disrupted the established UK grocers and won market share. Aldi's national market share in supermarket retailing was now 10.5 per cent, Mr Daunt said. [26] [27] It has still yet to open any stores in Northern Australia in major cities such as Townsville , Cairns or Darwin , much to the frustration of the population. https://www.statista.com/statistics/562976/projected-sales-of-aldi-in-the-us Aldi has focused on selling through its stores and only offers a limited selection online, such as wines and a variety of general merchandise ranging from weekly special buys to toys and homewares. But appearances are deceiving. Aldi U.S. has more than 2,000 stores in 37 states. Aldi opened its first store in Sydney in 2001 and has grown rapidly since, maintaining a 12.6% market share as of early 2016.