Quote Reply Topic: Progressive's Motaur commercials Posted: 13 May 2020 at 11:02pm I could accept the silliness of a half-man, half-motorcycle creature if it sold its product but after the 30 seconds are up, I have no idea what the flip they are selling. His timing and delivery are outstanding. The Motaur commercials are amazing. Motaur: Tell it to the rain. Copyright © 2021 Advertising Week. It’s kind of like the modern version of the famous mythical centaur. In the ads, when Motaur is parked at a gasoline pump or somewhere else, he quite naturally elicits head scratching and gobsmacked stares from those he encounters. Motaur is half man, half motorcycle. Progressive Gives Flo A Vacation, Unveils 'Motaur' - 05/07/2019. Like Motaur, Progressive is a "confident brand" in part because it's No. Our talent Terrence had to stand/kneel in a weird rig wearing a sheet metal cummerbund for the better part of two days. Information About Latest Progressive Motaur Herd Featuring Dusty Warren Advert 2020. Other Guy: You know there’s a 30 minute limit, right? 2021 Bentley Bentayga V8 Review: The Ultimate Story Of Automotive Luxury, Hyundai’s ‘Tiger’ Concept Car Has Us Crawling On The Moon, Not In Traffic, Why Experts Say Raising Speed Limits Is A Bad Idea, Driving BMW’s M550i, The Performance Executive Sedan In The 5-Series, Land Rover Reveals Limited Edition, 400hp Defender Works V8 Trophy, Mountain Test: Porsche Cayenne Turbo S E-Hybrid Coupé Is A Pinnacle High-Performance Super-SUV, New Indian Chief Lineup Honors A Century For A Motorcycling Icon, Audi’s Elegant E-Tron GT Transforms From Movie Star To Real Car, Here Are The Best Deals On The Most Overstocked 2020 Vehicles, 2021 Cadillac Escalade Sport Platinum Review. His expressions, reaction and response were perfect. In the case of the Motaur, he is truly one with his bike. The Motaur never stops riding, even if it’s on a treadmill. "With Flo -- and for any of our characters -- not one size fits all," Charney said. But, of course, Progressive does. Harold Einstein directed, and he and his crew were amazing. Will there be anything about the making of the newer one with the herd of Motaurs? Reply . What does the Motaur say on the treadmill? The two kids, betting a dollar? He’s great! AW: We’ve seen commercials for “Wishes” and “Do you mind?” where the Motaur expresses pride in being a Motaur. His backstory is that he has no backstory. If so these will become historically iconic and truley capture the zeitgeist of the times. Another big part of that brand confidence, of course, has been Progressive's success over the years in creating and nurturing the "Flo" character in its marketing, who previously has promoted motorcycle insurance but is absent in the Motaur campaign. Progressive Insurance introduce us to a motaur in this hilarious ad. The Motaur (pronounced MO-TOUR) was conceived by ad agency Arnold Worldwide for Progressive Insurance. Well, a motaur is a centaur that has a human body and motorcycle chassis. Sean McBride: I think Motaur reflects two fundamental things we know about riders. The Arnold Worldwide ad agency had created a campaign. Yes! The joy in watching Progressive’s Motaur commercials is how the character so deftly turns the tables on the often-stunned passerbys. The latest commercial indeed has the Motaur pop a wheelie! Aside from the total creepiness of it, I … Nah. Progressive's Strange 'Motaur' Tells Motorcycle Riders: You're ... Oct 16, 2020 ... Progressive created a strange and mythical-looking creature for a new campaign to sell motorcycle insurance: the "Motaur." Progressive created a strange and mythical-looking creature for a new campaign to sell motorcycle insurance: the "Motaur." What’s a motaur we hear you ask? Progressive plans to do more with Motaur and Terrell, a recent Daytime Emmy nominee who will be playing LeBron James in the upcoming movie, All-Star Weekend. “ Tell that to the rain, ” counters our motorcycle/man in a fashion which reminded me of Arnold Schwarzenegger’s “ Tell it to the hand ” line from Terminator 2. So, recent “new” Triumph for sure. Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology. He used words like “elevated.” We nodded and went along for the ride. The brand is ... www.forbes.com ... pop culture, challenger brands and creativity. Response to brush (Original post). "They're all united by self-confidence," Charney said, "and Motaur is the most mysterious and perplexing of all of them. This is how they provide work for all the legless actors and promote AWD (Actors With Disabilities)! Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks, What It’s Like To WFH With Progressive Insurance, Geico: Sequels Stars Classic Insurance Mascots Making Comebacks, The GEICO Gecko Explores A Spooky Attic – Here’s What Happens, Dream Job Alert! From the story: Instead of horse legs though, it has horse power! Icon Researcher & Blogger at Advertising Week. Will there be more Motaurs to come, like a proper motorcycle gang? Well, it’s what you call a person who’s half human, half motorbike. How was the Motaur legs hidden in motor cycle. They use actors with no legs! 8 Answers. It’s Progressive’s heroic, modern-day take on the Centaur. I hope that having lived around Flyover Country for most of my life gives me a grounded perspective. "We're a confident brand that puts out a confident campaign that talks to confidence. He’s a mysterious wise sage of the road. Besides the fact that these Motaur ads are just plain bizarre. Of course, bike brands including Harley-Davidson and Honda already have succeeded quite well at changing that stereotype over the years, especially given that the typical motorcycle owner these days is much more likely to be a mellow baby boomer than an unrestrained twenty-something. Here’s what gym day is like for a half-man, half-motorcycle.Want more? The brand is banking on creating enough intrigue that the positioning and connected advertisements tell motorcycle riders, "We get you. Motaur represents a departure from the ubiquitous, ongoing Progressive campaigns with pop-culture-famous Flo (both in and out of the superstore; most recently as an unwitting sitcom player), now more than 10 years strong for the brand. It is simliar to the way that they made Gary Sinse's legs disappear in Forrest Gump. I used to cover the car business for The Wall Street Journal, which nominated me and some colleagues for a Pulitzer Prize for our coverage of General Motors. And Progressive is counting on the motorcycle mavens it is targeting to understand that, like Motaur's observers, most people just don't get the tight connection between them and their machines. Making A Motaur: Behind The Scenes With Progressive Insurance’s Mythical Character. Motaur is half man, half motorcycle, and unapologetically proud to be one with his bike. His entire being seemingly derives from Greek mythological narratives. Editor's Picks News. It’s a bizarre campaign from Progressive, but surreal insurance ads are the thing these days. AW: What is a Motaur? But he smiles and converses as if to say,  "What are you looking at? We flip-flopped between “Mo-Tar” or “Mo-Tour” before finally consulting the dictionary pronunciation. Lot of elements of the recent Triumph Bonneville there, with side plate removed and seat replaced. His comfort in his own skin/metal was a big part of it. Please keep ’em coming. We had previously seen Progressive’s unlikely motorcycle insurance icon in 2019 as a solitary bio-mechanical being appearing to wondering young humans at an isolated gas station. (Kind Of). It just gets better. Tom Ayers – comedian. AW: Given the Motaur’s centaur-esque appearance, do you have a mythological backstory to accompany the character? © 2021 Forbes Media LLC. Do they offer that solo seat on anything off the shop floor? This site uses Akismet to reduce spam. Yes that is absolutely a scrmbler, just head mods for the sets…. 7. Make it happen guys! J R Spigot. He’s on Facebook, IMDB, etc. Progressive Motaur Herd commercial is the new 2020 TV commercial ad of Progressive. Thanks…. "Then they'll help evangelize it to others. I’m with you! They’re outsiders, and they relish that role. Sean McBride: It was snowing in the LA desert that week, so that wasn’t optimal. What does the mascot advertise for Progressive specifically? It's CGI. Advertiser Progressive Advertiser Profiles Facebook, Twitter, YouTube Products Progressive Motorcycle Insurance Songs - Add None have been identified for this spot What make is the motorcycle that is the mothers body? Save my name, email, and website in this browser for the next time I comment. The Motaur (pronounced MO-TOUR) was conceived by ad agency Arnold Worldwide for Progressive Insurance. Yes, I definitely want to know also. All the videos are gone. Triumph Bonneville T-100 I think. 3 0. Become a Peanutter with Mr. Peanut and Planters, Why We Love Carvel’s Fudgie The Whale And Cookie Puss, These Are The Top 5 GEICO Commercials Of All Time, Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade, Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus. 6 minutes read. They play at least once per commercial break, I swear they come up twice sometimes. Awesome. Created in tandem with Arnold, the campaign builds on the core customer insight that motorcycle … If we ever see the Motaur in motion, he must,….he just MUST,…pop a wheelie! There are no women Motaurs. 2 1. rob. A breath of fresh air in the complexities of modern life….. Commercial has nothing to do with insurance. I have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well as politics, culture, media and religion. Oh, and us. Get on it Progressive. Is he holding up his bike? But "one rider told us that, like Motaur, if his bike was part of him, he'd be so happy because he'd always be riding," Charney said. You can clearly see it in the new commercial where Motaur is on the treadmill. Sean McBride: Motaur is the motorcycle version of a centaur. Charney said that "Motaur" also represents an evolution in its previous approach to motorcyle insurance that sometimes "felt too much like advertising. "They always want to be riding. The team then composited the hybrid by combining three plates to finally fuse man and motorbike. How can there be men Motaurs? Plus, gangs are scary. You have entered an incorrect email address! Sloumeau (2,645 posts). Motaur’s mom worked on the assembly line at Harley Davidson. Motaur is half man, half motorcycle, and unapologetically proud to be one with his bike. He appears to secretly long for a Motaur lifestyle of his own. It was either that or Centocycle. ", Neither is today's rider a Motaur, of course. I hate commercials with girl with annoying voice. Progressive’s new Motaur is like a minotaur….except that he’s half man, half motorcycle. Baker Mayfield to go with Flo as a new Progressive … Celebrate Father’s Day With Fudgie The Whale (And Fudgie The Beer’s Re-Release)! I love that Motaur has a belt. From floats to balloons, here’s a look at the icons you can expect to see take Manhattan with their larger than life appearances this year. For Progressive Insurance, Flo is only one in a growing cast of brand characters that CMO Jeff Charney has come to call a "network." I agree with the others who hate Progressive's motaur commercials. Classic stuff. Love it every time I see it! All rights reserved. Rock the Vote at the 2019 Madison Avenue Walk of Fame... Progressive’s Big Jim Is Here To Save The Day! Not the motaur’s name but other guy. Progressive says that its motorcycle insurance is for those who were born to ride, just like the mythical motaur. Or, will he be the lone Motaur on the road? Relevance. Gloria, all insurance commercials are silly nowadays, and they try to outdo each other, haven’t you seen? I really want to know. It is not “Zen and the Art of Motorcycle Maintenance”. Terrence Terrell is amazing. Watch the commercial spot for “Do You Mind” closely. I am grounded in autos but range broadly. Confidence begets confidence, especially with motorcyle riders. Learn how your comment data is processed. The Progressive Insurance campaign has turned its attention to motorcyclists and how riders become one with their bikes. To point out, when it comes to speed and performance, you’d probably first think of the Japanese motorcycle brands Yamaha, Kawasaki, Honda or Suzuki or the European Ducati, Aprilia and KTM.All these manufacturers, except Kawasaki, dominate the Moto GP with their most advanced racing technology. Progressive’s Perplexing New Mascot Is a Motaur: Half Man, Half Motorcycle. Like Motaur, Progressive is a "confident brand" in part because it's No. That must be where they started. Answer Save. ", I have broad interests and experience as a journalist, covering the auto business, the consumer-packaged goods industry, entrepreneurship, and others, as well as. We want to feel like we're grabbing folks who need to underststand this.". Now, take that imagery and apply it to the 2019 landscape. Progressive's Motaur (played by Terrence Terrell) is back for a new ad. I love all your commercials of the motaur but this is my favorite. Regarding a gang, at the moment we like the idea of Motaur being a solitary figure. You shouldn't have any motorcycle shows to distract you this year. Actor’s name PLEASE questioning Motaur about legs on top. This was something we talked about way, way too much. Thanks! Write CSS OR LESS and hit save. The motorcycle man ones really creep me out, so I'm glad I'm usually either watching a recording or watching semi-live, so I can FF through. Now, take that imagery and apply it to the 2019 landscape. How did this process go about, especially since the ads take place on the road? High-performance motorcycle brands. In the latest commercial, our Motaur appears with a fully-human companion on a mesa, observing with binoculars at some … AW: What is the story behind the name “Motaur?” What does it mean? I like who I am.". What did motaur say on the treadmill it isnt clear. One, is that riders are a different breed and proud of that fact. It’s not clear to understand.